Ideas for Encouraging Survey Completion

The surveys have proven to be so valuable and so important in both business and science that there are many books are written on the topic of proper survey conduct. People in the business world recognized the importance of surveys in getting the proper feedback from their clients and customers. That is why, in time, the experts found different ways to conduct informative surveys. Here are the best and the most efficient survey methods for a business today.

Telephone Survey

The good sides of this type of survey is that it has all the benefits of the personal survey without all the inconvenience. For a face-to-face survey you need to have a place and time and with the telephone survey, you only need the phone. In addition to the phone, you need a person that will conduct the survey, carefully chosen questions and a database of phones that you can use for your survey. You need to ask the clients and the customers for their phones and you need their consent for telephone surveys. Check the law in your area because there are some places where this type of survey is against the law if there is no consent.

Email Survey

One of the biggest downsides when it comes to email survey is that the response to it is quite low. In addition, your website or business may come across as spam and that degrades your reputation. To avoid this, you need to make sure that you are sending these emails out to those clients that you know will accept it the invitation to survey. Also, your questions need to be easy to answer and carefully composed, so that the answers give you the info that you need to understand the feedback properly.

Paid Surveys

If you want to avoid the inconvenience and the effort of conducting the survey altogether, you can always opt for the professionally composed and precise, paid surveys. This includes hiring ProOpinion, for example, that recruit paid participants in the surveys. In this way, you can be sure that the participants of the surveys are within your target group and that the info you receive is relevant.

Website Pool

This is the pool that is in the form of a pop-up when you are entering or leaving the website. It needs to be something that takes only a click or two. It shouldn’t take more than a couple of seconds, otherwise it will drive people away from your website. People don’t mind answering those quick pools if they are consisted of only one question. Anything more is too much. Therefore, the upside is a good response, but the downside is the precision and the extent of the survey.

While there are other ways to get customer feedback, surveys are among the most popular ones. To be useful and effective, they need to be conducted properly. Therefore, leaving it to the professionals may be the best idea if the price is right. If that is not your choice, make sure that you learn the basics of survey conducting before doing it.